A. Siva Kumar : A STUDY ON CUSTOMER SATISFACTION TOWARDS SCOOTY STREAK WITH SPECIAL REFERENCE TO COIMBATORE CITY

Head of the Department, Dept. of Commerce , Dr. S.N.S. Rajalakshmi College of Arts and Science, Saravanampatti, Coimbatore.

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Abstract :

In this millennium there is a customer’s choice. Customers are more aware than ever before and have many options to choose from. Thereby the study is to find out reason for customer’s preference towards various attributes of the vehicle. The various factors which motivated the customer to prefer TVS Scooty streak. During the dissatisfaction the customers switch to the other brand when they have an intention to repurchase. So the study is to find the extent of satisfaction of customers towards TVS Scooty streak , with regards to feature, maintenance cost and all other attributes, so as to improve the performance of the vehicle.

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